About Phil Wainewright
Phil has been a globally recognized authority on cloud computing as a writer, analyst, consultant and speaker since 1998, when he launched his first online venture to chronicle the early years of the SaaS industry. In 2013 he co-founded the tech media website diginomica to cover the evolution of business applications in the digital era and how they are changing the enterprise. His research and writing here focuses on advances in digital teamwork, people management and business innovation.
About Frictionless Enterprise
Phil originally set out his concept of Frictionless Enterprise in 2011 and you can read about it in much more detail in our key concepts blog. Here is a brief definition:
Frictionless enterprise is a business architecture that optimizes the use of connected digital technologies to strip out cost, delay and opacity when harnessing resources and delivering outcomes. Simply put, it erases the barriers that get in the way of getting things done.
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